Every week I interview bootstrapped SaaS Founders making between $100k-$10M a year to steal their playbook. So you and I can make it.

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👉 Try Distribb for Free: https://distribb.io?utm_source=yt-breakcold 👋 Join Profitable Founder Mastermind: https://www.profitablefounder.xyz/club Arnaud Belinga built Breakcold to $25K MRR in the toughest market in SaaS: CRM. Then he got stuck there for a year. He had two options: take one of the acquisition offers on the table, or rebuild the entire product from scratch and risk killing the business. He chose to rebuild. In this episode, Arnaud shares: How he went from $2K to $25K MRR with SEO and LinkedIn Why he fired his team of 5 and had his best month ever right after Why cheap software attracts customers who churn And how to pick a SaaS that has low churn by nature Try Breakcold: https://www.breakcold.com/?via=florian Find Arnaud on X: https://x.com/ArnaudBelingaCX Find me: X: https://x.com/floriandarroman Newsletter: https://floriandarroman.com This podcast is brought to you by Distribb. We automate your SEO and AI visibility so customers find you on autopilot, from Google and AI. Try it for Free: https://distribb.io?utm_source=yt-breakcold Chapters: 0:00 - Intro 1:08 - How he accidentally built a CRM 2:59 - Two failed SaaS before Breakcold 4:43 - First $2K MRR from X 7:29 - 40% churn and the pivot 8:41 - Why bet on the CRM market 9:26 - Ditching X for LinkedIn 12:47 - $5K to $25K with SEO 17:05 - Solopreneur vs team 20:16 - Don't sell cheap software 25:48 - One product vs many products 36:14 - How to get customers on calls 41:08 - Hiring 5, scaling back to 2 45:03 - Sell or rebuild 49:35 - Going all in on distribution 54:05 - Profitable Founder Mastermind 55:30 - What he'd do differently

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Romàn says Gojiberry grew from $50K to $300K MRR by stacking channels, cutting low-leverage Reddit work, scaling creator partnerships, and turning winning content into paid distribution.

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Sleek’s broke engineering team stopped building for everyone, went all-in on distribution, paid creators, worked Reddit, and rode X virality to $25K MRR.

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Youssef turned agency pain into Scalelist, sold the cash-printing agency, survived LinkedIn’s cease-and-desist, and found half his acquisition through scrappy YouTube.

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Tanya breaks down AI visibility: measure hidden ChatGPT referrals, target listicles and YouTube, ignore vanity DR, and win citations within days.

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Miki bootstrapped Deal Neil by reselling API access, running Google Ads from day one, hiring support-devs early, and building sticky enterprise workflows.